Highlights
Learning Outcomes
The learning outcomes at the end of this assignment are for students to have the ability to:
Discuss ethical concepts and the application of these concepts in organisations.
Develop critical thinking skills by examining ethical issues encountered in businesses in the real world.
Assignment Description
This assignment represents 50% of the total marks for this subject. Students are required to write a 1,500 word essay based on the case study.
The assignment is based on the following chapters:
Chapter 2- Egoism Principle
Chapter 3- Moral Behaviour (moral sensitivity, ethical character, ethical judgment)-
Chapter 4- Advertising Ethics and Principles, Ethical standards in advertising
CASE STUDY
Case Example: British Petroleum
A week after the British Petroleum oil spill in the Gulf of Mexico, you are hired by BP to act as a consultant on the cleanup of a section of the Louisiana coastline. At an early meeting of the expert advising committee, one of your colleagues, Dr. Sanderson, suggests that dispersants can be used to help break up the dense oil that is continuing to accumulate on the surface of the ocean and making its way towards the shore. He suggests using the product line Corexit, as BP already has a relationship with the manufacturer of this family of dispersants and can get a large amount for a reasonable price. He further urges adopting this line of action as a large amount of the chemical has already been shipped to other parts of Louisiana, so it is readily on hand. At the end of the meeting, all the committee members agree that rapid action is needed, as the oil is quickly moving closer to the shoreline. That evening, you talk about this situation with a friend of yours, an environmental scientist who expressed interest in your work on the oil spill. When she hears that your committee is thinking about recommending Corexit, she warns you that the product line is no longer approved for use in Britain because laboratory tests found the dispersant harmful to sea life that inhabits rocky shores. The next day you do some research and talk to a representative from Nalco Corporation, the manufacturer of Corexit who tells you that these findings likely have no relevance in the current situation, as in Louisiana the dispersant will be used in the open sea, not on the shore. However, you are worried about the sheer amount of the dispersant that is going to be used, and that some of it might get to the shoreline. The representative tells you that this should not be a problem and directs you to the safety information sheets on Corexit available off of the Nalco web site. When reading these sheets, you find out that a number of the ingredients in the dispersant are labeled as “proprietary”. In an answer to an email you send, the Nalco representative tells you that some ingredients are listed as proprietary to protect the company’s trade secrets. The next day, you communicate all of this information to your fellow committee members by email, knowing that you have a second meeting scheduled in two days time. At this meeting, the expert committee is going to have to decide on what recommendation to make.
DISCUSSION QUESTIONS
Who are the major stakeholders in this situation?
What problems is the proprietary nature of some of these ingredients in Corexit likely to pose? Is Nalco ethically justified in keeping these ingredients secret?
As a committee member, whose interests should you be representing? What are the major factors and concerns you need to consider and communicate to your fellow committee members?
What recommendation should the committee make, and why? Please give justifications for your answer.
DELIVERABLES
Essay length should be approximately 1,500 words; any part(s) of the answer exceeding the word limit will be disregarded.
You should have a minimum of 5 references to substantiate your research and report writing.
You are REQUIRED to use proper referencing methods for this assignment – Harvard Name Systems of referencing.
Essay should be well structured and the use of proper headings for topic separation is encouraged.
Your essay must adhere to standard documentation standards:
Font:Times New Roman
Font Size:12
Spacing:1.5
Please state your word count at the end of your answer.
Performance Criteria
Marks will be awarded for:-
No. Criteria Marks
a) Explain the major stakeholders in the case study. Explain the dilemma in the scenario. 20%
b) Explain the problems the proprietary nature of some of these ingredients in Corexit likely to pose. State whether Nalco has justified the ingredient and provide reasons why the ingredients should be exposed.
c) Suggest whose interest should be representing. Provide FOUR (4) major factors and concerns you need to consider and communicate to your fellow committee members.
d) Suggest recommendation should be made by the committee make .Please give justifications for your answer. Explain at least FIVE (5) recommendations. 25%
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