Ethical And Sustainable Branding Theory - Business Strategy

Business Strategy:

• An overview of ethical and sustainable branding theory (considering the economic, environmental and humanitarian perspectives)
• Examination of the stakeholders in the ethical and sustainable branding environment
• Identification of strategic advantages to, and issues in, ethical and sustainable branding
• Identification of your position on the role of ethical and sustainable branding in contemporary organisations, with an explanation as to why, with a real life example to support your position. In completing this assessment task, students should:

• Gain experience in locating and evaluating different sources of information on current branding issues (use the Researching for Marketing Tutorial for help here)
• Improve ability in making reasoned judgements on the basis of theory, and enhance your ability to defend that judgement.
• Develop your awareness of this critical and increasingly important area of contemporary branding.