Evaluate IBM’s Current Position in the US Marketplace - Management Assignment Help

Assignment Task

Question 1
Undertake a strategic audit and critically evaluate IBM’s current position in the US marketplace concentrating on its external operating environment and its internal core competencies. You will need to utilise relevant management models from the course materials and provide supporting evidence from a range of external sources to support your academic argument. (40 marks) (LOs 1 & 5)
Ensure you utilise fully Porters 5 Forces, PESTLE, Porters Value Chain and core competences in response to question 1 using good quality sources of information that are fully referenced with the Harvard system.

Question 2
Critically evaluate IBM and its vision, value and ethics and its capability to successfully innovate. What is the current position in respect of their corporate social responsibility initiatives and are there any further actions that might be necessary for IBM to fulfil its environmental management strategy? Justify your position taken. (LOs 2,3,4,& 7)
Ensure you first outline (Harvard referencing) academic best practice in terms of vision, value, ethics, innovation, corporate social responsibility before you then compare how the organisation is actually performing against this academic best practice theory in response to question 2 using good quality sources of information that are fully referenced with the Harvard system.

Question 3
Critically evaluate the strategic options for growth of IBM making use of the marketing models highlighted in the course materials. Justify your position taken. (LOs 5 & 6) Ensure you utilise as a minimum the Ansoff matrix in your response to question 3 using good quality sources of information that are fully referenced with the Harvard system. You also use BCG Growth share matrix GE/Mckinsey Matrix, Ohmae matrix
 

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