Evaluate International Marketing Opportunities Report Writing - Marketing Assignment Help

Assignment Task

Evaluate international marketing opportunities

• Assessment Task 2: Research – on international marketing successTask summary
• You are required to research an international company and report on their international marketing success.
• Resources and equipment required to complete this task
• Access to textbooks and other learning materials.
• Access to a computer, printer, Internet and email software (if required).
• When and where do I need to complete this task?
• This task may be done in your own time as homework or you may be given time to do this task in class (where applicable).
• Write in the due date as advised by your assessor: Click or tap here to enter text.What do I need to submit?
• Your written report
• Instructions
• This assessment task requires you to conduct research on the international furniture and homewares company, IKEA. You are required to develop a written report on the success of the organisation’s international marketing opportunities.
• Review IKEA’s website, social media platforms and strategic plans and develop a word processed report on the company’s international marketing strategies.
• You are required to submit a detailed, clear and concise report, remembering to reference your sources of information. You must include the following information in your report:
• A brief overview of IKEA.
• Click or tap here to enter text.
• Discuss why IKEA’s strategies differ in Europe and China to meet the needs of the different marketing opportunities. Discuss how IKEA manages the costs of the different strategies.
• Click or tap here to enter text.

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