MAR036-6: Brand Communication and Reputation Management Evaluate Strategies for Managing Reputation - Management Assignment Help

Assignment Task:

Unit learning outcomes

1.Demonstrate the following knowledge and understanding:
Demonstrate a thorough understanding and broad knowledge of the function of marketing communications tools in integrated brand communication programs by appreciating market segmentation and branding issues and by judging the effectiveness and outcome of their applications in both analog and digital media.

2.Demonstrate the following skills and abilities:
Analyze and critically evaluate strategies for managing reputation and demonstrate how the success of PR activities might be assessed individually and in the context of an overall marketing strategy.

Your assignment is likely to pass with D or a C (42%-58%) if it is up 50% critical analysis with 50% or more of the report devoted to the description of the crises. You also need to do more than describe the theories and models. You should use the theories and models as the basis of your critical analysis. 

Your assignment is likely to secure a higher mark (62%+) if it is principally focused on critical analysis, especially if it uses more than one of the theories and models from the published literature and/or discussed in class. There will only be a limited description of the case studies, as necessary to support the analysis. Your opinion should be made clear, but should also be grounded in the theories and evidence.

Your assignment is likely to secure a top-level (Distinction, 72%+) mark if you not only apply several theories and models to your critical analysis but also develop a synthetic evaluation drawing on the strongest features of several models to arrive at a stronger, and closely-argued, conclusion.  

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