Highlights
Task
Learning Objectives
Students will:
Discussion 1: Case Analysis With Discussion: Strategic Option Analysis and Feasibility Evaluation—The Weather Company
As Wolfe (2011) notes in Chapters 11 and 12 of his book, strategy development, communication, and execution are real-time, ongoing processes. A strategy is never “done,” as everything both internal and external to the organization is in a constant flux and change—requiring the strategy, and the playbook for the future, to be modified and improved.A critical part of the “strategy evolution process” is to evaluate and check the assumptions and reasoning bases for strategies. Are the emerging strategies consistent with the Soulful Purpose of the organization; are they affordable; and can the appropriate skills, competencies, and capabilities be leveraged or acquired to make various parts of the strategy work? How will the competition respond, and is the organization ready for it?This week you explore the case of The Weather Company, which, in August 2013, presented their strategic plan that the senior leadership could help the company grow from $600 million in revenue to $1 billion or more by 2016. You will evaluate the proposed strategy, based on your cumulative knowledge from this course and your MBA program.
To prepare for this Discussion:
Use the criteria below to inform your analysis:
Note: The evaluation criteria below should be used to form your response: Do not, however, respond to these questions in a checklist format as your original response. Your response should be a single, persuasive narrative argument that is polished and could serve as the basis for a speech you might make to the board to either support or question the proposed strategy.
Strategy Evaluation Elements:
Consistency of Purpose (Context Level of Analysis)
Based on your reading of the case, is The Weather Company's proposed 2013 strategy consistent with its Soulful Purpose and its mission, vision, and values? How?
Feasibility and Alignment (Activities and Relationships Level of Analysis):
External Consonance and Potential Competitive Advantage:
Discussion2: Case Analysis With Discussion: Building the Living Organization and Executing Strategy in Real Time—Mozilla Corporation
To prepare for this Discussion:
Post responses to at least two of the prompts for Part A and all of the prompt for Part B:
Part A: Execution of Strategy at Mozilla
1. How would you describe Mozilla's cultural and organizational DNA? What, specifically, about the way Mozilla enacts strategy and executes its business plan provides it with such depth?
2. What do you think are the lessons from Mozilla for other knowledge-based organizations, especially in terms of strategy execution and the involvement of people throughout the organization?
3. In what ways is Mozilla more effective at executing strategy than Google.org (case from Week 1)? Why are they more effective?
4. What are the critical challenges that Debbie Cohen faces as chief of people at Mozilla, specifically in terms of strategy execution and alignment? What should she do to meet these challenges, and why?
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