Evaluation of Company Marketing Strategy - BIg MIddle Apply - Journal Articles For Marketing Management - Marketing Assignment Help

Assignment Task

Your Tasks:
To help you structure your assignment a word count has been issued for each section – this is not prescriptive and is for guidance only. You are strongly encouraged to use some of the models presented within this module to help illustrate your analysis of your company’s strategy. 

A detailed rubric will be issued to help you focus on your assignment.

Select a company of your choice. Your company may be online/ offline/ both. Using relevant marketing strategy theories, critically appraise your company’s marketing strategy. You must include the following sections:

1. Critically analyze and evaluate your company’s marketing strategy. For guidance only: areas that you may want to think about (you do not have to include these areas and may use relevant theoretical alternatives):
•Are they in a blue or red ocean?
•Does the Big Middle apply?
•What is their brand strategy?
•How does the company co-create the required experience?
•Strategic use of new technologies

2. Consider and evaluate two ethical issues associated with your company (these issues may be positive or negative).

3. Make three evidence-based recommendations as to how your company may improve its marketing strategy - globally or specifically to your area.

Guidelines
Journal articles
In order to demonstrate evidence of wider reading, you are required to use at least 15 academic peer-reviewed articles.
Journals that you may want to look at include:
•Journal of Marketing Management
•European Journal of Marketing
•Marketing Research
•Psychology and Marketing
•Journal of Marketing
•Journal of International Marketing
•Journal of Services Marketing
•Journal of Marketing Theory and Practice
•Journal of the Academy of Marketing Science
•Service Marketing Quarterly
•Journal of Consumer Research
•The International Review of Retail, Distribution and Consumer Research
•Advances in Consumer Research
•Journal of Consumer Marketing

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