Evaluation of Digital and Social Media Presence of an Established Brand

Assignment Task

An expert call is required for company discussion.

Evaluate Digital & Social Media Presence of an established brand and 15 slide (max) PPT report has to be submitted with the following details. Brands chosen should be established in India. Either an organization, or a celebrity can be chosen. If the participant is an entrepreneur, their own business entity can be chosen as the brand for evaluation. Participants have to include the following aspects in the report.

(i) Overview of the brand,

(ii) Role of digital & social media in the concerned industry,

(iii) competitive landscape w.r.t. digital media presence (choose 3 key competitors),

(iv) historical timeline of social media activities, and platforms on which they are active (as much info available in public),

(v) what is your understanding of the strategic objective of using digital media for the brand,

(vi) what would you suggest can be areas of improvement?, and

(vii) how well is the digital media strategy aligned to the traditional media strategy of the brand?

This Digital Marketing has been solved by our PhD Experts at My Uni Paper.