Highlights
Internal Code: MAS7928
Task: Assessment 1: 3 Journal analyses for selected journal Students are provided with 3 journal articles that each relate to an area of Event Studies. Students are required to complete an analysis of each of those articles with a particular emphasis on identifying and discussing the various discipline areas utilized to research the event issue or topic. As well as explaining how each discipline area has been applied in the research, the discussion should also include an explanation of how these discipline areas contribute more generally to our knowledge and understanding of the event issue or topic being investigated. The main event management implications should also be identified. The Journal articles are: Article 1: Ruhanen, L., & Whitford, M. (2011). Indigenous sporting events: More than just a game. International Journal of Event Management Research, 6(1), 33-51. Article 2: Abreu-Novais, M., & Arcodia, C. (2013). Music festival motivators for attendance: Developing an agenda for research. International Journal of Event Management Research, 8(1), 34-48. Article 3: Arcodia, C. & Whitford, M. (2006). Festival Attendance and the Development of Social Capital. Journal of Convention & Event tourism, 8(2), 1-18. Assessment 2: Group presentation(3 to 4 students per group) about a selected event issue or topic Student groups will examine and discuss an event issue or topic. Examples of possible topic areas are: 1. Motivation to attend events (a particular event type or comparison between event types) 2. Creating event magic (the WOW factor) 3. Authenticity and events 4. Ethics and events 5. Logistical issues and challenges 6. Event sustainability 7. What can go wrong? – Event emergencies and disasters 8. Crowd control and crowd management Each group will select the specific disciplinary perspectives to be utilized for that examination. Assessment 3: Essay on a selected event issue or topic Student are required to complete an essay on a selected event issue or topic. The assignment should: 1. Commence with an introduction that includes background information, a thesis statement and an explanation of how the essay will proceed 2. Include an explanation of key discipline areas that contribute to an understanding of the topic area being examined 3. Contain a satisfactory level of research, analysis and discussion 4. Contain concluding remarks about the event issue or topic 5. Be structured and formatted according to the requirements of an academic essay 6. Be appropriately referenced
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