Every Business Has To Compete To Capture A Market Share - Management Assignment Help

Assignment Task

Introduction  
Every business has to compete to capture a market share. Most business face competition unless  it is running under a monopoly market structure. So, a competitor analysis is an essential part of  marketing management and should be conducted for both direct and indirect competitors. The  competitor analysis allows a business to evaluate the strengths and weakness of the competition.  This information facilitates a business to develop strategies to market product efficiently and  become competitive in the market. 
For this assessment, you are required to choose one Australian company/business and conduct a competitor analysis based on the following: 
o Identify Four competitors (2 direct and 2 indirect competitors). 
o Identify both primary and secondary sources required for competitor analysis.  o Using Two direct and Two indirect competitors (identified above), conduct a competitor  analysis that includes: 
• Competitor company information 
• Core products/services offered  
• Strengths  
• Weaknesses 
• Competitive advantage 
o Select One direct competitor (identified above) and provide following:

• Current and future objectives 
• Target market 
• Marketing mix  
• Product strategy  
• Pricing strategy  
• Promotion strategy  
• Place (distribution) strategy  
The written report has TWO PARTS: 
PART A – Project plan, structure and chosen references in a summary of no more than 250  words (3 Marks) 
PART B – The literature review of up to 2000 words (12 Marks)
You must include at least 5-7 current peer reviewed (scholarly) journal articles in addition to  any textbook, magazine, website and other references. Students are required to use the  Assessment Cover Sheet, which is downloadable from General Information Section in Moodle,  as the front page of their assignment submission file. 
Presentation 
Assignments must be typed. It is perfectly fine to manually draw in the diagrams, by leaving  spaces in your typing or by adding them as Appendixes. Diagrams can be time consuming  and difficult to draw on the computer. Scan your final manual version and upload to the  Assignment site. Make sure you keep a copy. In general, you should not copy and paste  diagrams from the internet. If you do, you must acknowledge your sources. 
Reference and citation style  
APA referencing style to be used for this assessment  
Submission: 
Assignment must be submitted with an assignment cover sheet electronically in one single  Word or PDF file via Turnitin. 
Both Part A and Part B of Assessment 2 should be included in one single Word or PDF  file. 
You are required to keep a copy of your final version submitted. 
Stott’s College has zero tolerance for breaches of academic integrity. Breaches will result in  a range of penalties from zero marks for the assessment to expulsion from the course. The purpose of assessment is to assess your knowledge and understanding of the issues – not someone else’s. 
You can avoid breaches of academic integrity by-: 
1. Learning and absorbing the ideas you take from your reading and research, and then  using your words to explain them. Ensure you reference as required. Simply changing  the words of the original around is not appropriate. 
2. Directly quoted or copied work should ALWAYS have the source acknowledged. 3. You may discuss some of the concepts of the assessment with your classmates. For individual assessments, DON’T tell each other what you are writing, or go into  specific details; NEVER share written or electronic copies and ALWAYS write your  assessment piece on your own. 
4. Check your Assignment in Turnitin before you lodge it. 

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