MKT102A/MKG103: USP to execution of the creative idea - Business Strategy Assignment

Internal Code: MAS5966

Business Strategy Assignment:

1. Executive Summary (summarise the brief) including the campaign objectives 2. Creative concept (what is your BIG IDEA? Describe the journey from USP to execution of the creative idea) 3. Creative rationale (why will your big idea work?) 4. Media strategies and schedule (what media mix you recommend and why. Reference should be made to the media habits of your target audience) 5. Execution – attach samples reflecting your media mix (print advert, outdoor poster, website tower, radio script, TV storyboard etc.) 6. Budget Summary