Execute a Differentiation Strategy in a Crowded Marketplace - Management Assignment Help

Assignment Task:

Task:

Learning Objectives

•  To execute a differentiation strategy in a crowded marketplace;
•  To design a strategy that addresses an imperative for growth; and
•  To implement a business unit strategy in a context of organic

Word limit: 2000 words.
 This case highlights the challenges of developing a market for e-commerce in emerging countries. It illustrates the tension between growth and profitability and the tough decisions facing a startup as it battles for dominance in the face of strong competitors. The case also provides a good setting for students to understand the Indian context and the institutional voids that a company needs to fill in order to create new markets in emerging countries. This TMA will contribute towards the achievement of BB835 Learning Outcomes 1 and 2 (by reinforcing your understanding of BB835 concepts and encouraging you to apply them to case situations), as well as Learning Outcome 3  (in that we ask you to demonstrate your strategic and critical-thinking capabilities).
There are two tasks that you must perform to complete this assignment. The tasks involved in this TMA have been designed to provide you with practice in answering the types of questions you will face in the BB835 examination.
 

Task One (1200 words, 60 marks)
Identify and critically evaluate Flipkart’s resources and capabilities using relevant BB835 frameworks and concepts.
In your answer you should use your evaluation of resources and capabilities to assess how Flipkart achieves competitive advantage in its industry.

Task Two (800 words, 30 marks)
Drawing upon your analysis of Flipkart’s resources and capabilities in Task One, advise its management team on how they should develop and expand the business.

Note: 10 marks are reserved for Academic writing(Word count, Cohesive writing).
Notes on answering TMA 02
Your assignment should be prepared in a report format.
This assignment builds upon skills you have developed from the activities in the units of BB835 that you have studied so far. As you prepare your answers for this assignment, ensure that you make use of the concepts you have read about and used, as well as the insights you have gained, during your BB835 studies up to this point. All of the units that you have read so far are relevant. However, in this assignment you should demonstrate a particular understanding of Unit 3, where the internal analysis of an organisation was discussed.

This TMA specifically tests strategic thinking skills and the ability to apply module concepts to understand the situation facing the case organisation, developing insights in the process and then using those insights to offer your perspective on what the case organisation should do and why. This aspect of the TMA task, offering your own view on how the case organisation should act, is an important measure of your ability to think strategically and construct a supported argument.

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