Highlights
Task:
AT2 Written Report & Presentation
“You will analyse a scholarly journal article to: (a) form an opinion about the credibility of the research, and (b) explain how a core business communication concept discussed in the article applies in a local industry context. The list of scholarly articles from which you may choose will be released by way of an Announcement on the Course Hub. You will present your findings and analysis in the form of a written report. You will also present your report to the class by way of an oral presentation.”
? Critically evaluate the journal article and prepare a report about this
? Prepare a speech or pre-recorded video or doodle-video presenting your report (1 to 3 minutes is enough) Note: the journal article might be terrible! © 2019 Cousins et al: Food and Beverage Management, 5th edition, Goodfellow Publishers The report Suggested headings for your report are:
? Executive Summary (including article details)
? Question that the paper attempts to answer
? Research methodology, and whether robust
? Supporting evidence, and whether credible
? Supporting reasons, and whether logical
? Presentation and writing style, and whether engaging
? Overall impression or rating © 2019 Cousins et al: Food and Beverage Management, 5th edition, Goodfellow Publishers The presentation You can present your report in front of the class during a lecture session, or you can pre-record a video presenting your findings and submit a video file or link instead I encourage you to pre-record a video, because your audience is more likely to be receptive to a video Try to use graphics to convey your ideas, by applying the skills learned in Week 7
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