Highlights
Task:
For this assessment task, students need to work on a research problem (you identify for a company/brand/product). Students need to choose a research topic that can be solved by quantitative methods.
In this report, students need to:
? Provide some background information on the company/brand/product.
? Explain the research issue.
? State the research problem: the information needed to help management solve the problem / make the decision.
? State the research objective(s)
Based on and incorporating the work they have done in assessment 1; students need to work on collecting and analysing data methods for the chosen research problem in this assessment.
In this report, students need to:
? Explain the type of data to be collected.
? Recommend a quantitative data collection approach & justify.
? Recommend a quantitative data analysis approach & justify
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