Explore The Impact of Existing and Future Technologies - Management Assignment Help

Assignment Task:

TASK:

ASSIGNMENT 1: DIGITAL MARKETING RESEARCH

Overview In Assignment 1 (research assignment), students need to select a company and explore the impact of existing and future technologies on its target audience and industry. Using these insights, students will then create a tailored digital marketing strategy for the business in Assignment 2. In Assignment 1, you will gain an insight into the key digital technologies relevant to your target audience and industry, how they evolved, their impacts, and future direction. You are required to undertake a significant piece of research exploring the evolution and impact of digital technologies on your target audience and industry. The report on this research is to be written for an audience such as the senior management of your organization and should conform to the mandatory assignment structure. Using what you have learned during the course, and carrying out your own research, you will provide an in-depth analysis of the impact of the digital technologies (such as growth in online access, devices, websites, apps, and so on) on both your ideal consumer or target audience, and the industry in which your organization operates.

BENEFITS AND PURPOSE OF ASSIGNMENT

1 All good marketing starts with research and planning. Understanding your audiences’ needs and motivations enables you to create persona types that help with targeting, messaging, product development, and optimization of activity. A key part of Assignment 1 is creating your personas within the target audience section of the brief. Furthermore, by researching your audience and industry in terms of technological developments, this allows digital marketers to gain insight into the current climate for both the audience and the industry. Your research will build a solid industry and audience picture that can act as a foundation to help with any future campaign activity you intend to run, while the future trends section will provide insight into what’s next for your industry and audience. Copyright © 2019 digitalmarketinginstitute.com 5 The required assignment structure and marking scheme are as follows: Section Marks Word Count

1. Executive Summary 5% 265

2. Research Methodology 15% 790

3. Target Audiences 10% 525

4. Evolution and Impact of Digital Technologies Relevant to the Target Audiences 30% 1575

5. Digital Disruption and its Impact on Industry - Locally and Globally 20% 1050

6. Future Trends that will Impact the Target Audience and Industry 15% 795

 7. References and Appendices 5% N/A General Tips and Guidelines: -

? Review the assignment information provided on MyDMI.

? Secure an organization on which to do the assignment.

NOTE: Start early as this can take a long time. To choose an organization, please check the ‘how to choose an organization’ document provided on MyDMI.

? Follow the assignment structure and use the headings provided.

? Include a cover page for your assignment. A cover sheet is available on MyDMI.

? Add a table of contents at the beginning

. ? Apply a professional presentation tone throughout - assume that your plan could be pitched to the MD of any company, a senior manager, or knowledgeable client.

? Write your assignment in the third person for example, “the organization”, “company name” - do not use “we” and “I”.

? Formatting and layout style should be well-organized and easy to read – make it look like a report by using headings, sub-headings, tables, and diagrams.

? Word count - you are allowed a 10% tolerance over the 5,000-word count (that is, up to a maximum of 5,500 words), without penalty. We recommend you use between 5,000 – 5,500 words.

? Include page numbers, use good English and correct grammar, and proofread the complete report before final submission.

NOTE: a simple spell-check of the report is not sufficient.

? Do not use Wikipedia in your reference l

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