Highlights
Assignment Topic:
Start by choosing a macadamia nut producer preferably medium sized company, that may or may not already be exporting. Imagine that this company is interested in exporting one of its Macadamia products (or a specific product line) to a new export market – Japan. Your task is to act as this company’s export consultant.
Requirements:-
a. Discuss the export readiness of your chosen company. In your report, you must explain why this company is ready to commence exporting to a new foreign market - Japan.
b. Prepare a critical but brief analysis on the chosen market /product and include the GlobeSmart cultural dimensions.
c. Assess export planning guidelines and propose relevant strategies. You will need to:-
• Identify any logistics issues that the company will likely face with this product and explain how these will be managed
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