Highlights
Task Description Assessment Task 2 is designed to encourage students to engage in independent learning, as well as develop the skills to analyse various environmental issues that influence a company;s international marketing decisions. To undertake an in depth and extensive Environmental Analysis, each student is required to select one company from the following list:
The company chosen already competes in domestic Australian market, and requires to investigate the potential opportunities and/or threats that exist into one of the following markets for their products:
• The USA OR
• South Korea OR
• China OR
• The UK
Students are required to conduct an environmental analysis on the country selected to evaluate the potential opportunities and/or threats that may influence the chosen company entry into that country. Environmental factors to be analysed may include economic, financial, political, legal, social, cultural, technological and other contemporary factors. If an environmental factor does not have an impact on companies international marketing decisions, it is irrelevant and, therefore, should not be included in this report. Students must reinforce their discussion with clear evidences
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