Externally Focused Business Research - Report Writing Business Assignment Help

Assignment Task:

Purpose:

• This is a focused assignment in which you can demonstrate the comprehension and communication skills that underlie your ability to apply the concepts and language introduced during the first five topics.

• To gain the skills that build credibility within an organisation by using the language of contemporary business research in ways that address key competitive issues to do with customers, innovation, and the future.

• To gain the skills to deeply reflect upon your understanding of academic materials and translate your understandings to practical situations in the workplace.

Instructions: 

• Explain how concepts (such as ‘the jobs to be done’, or ‘managing the customer journey’) presented in the first five weeks of this course could be used to conduct business enhancing research by a company of your choice in ways that would enhance its business. 

• This means you have to explain what you would advise the company to actually do to take advantage of the concepts and techniques that are detailed in any three (3) of the articles studied in weeks one to five.

Note: you are not being asked to just summarise the content of articles you have studied. 

Task & Scope:

The task is designed to test your ability to apply course material concepts to real world business challenges, and your capacity to see how different course topics overlap with each other and provide you with tools for understanding contemporary business research problems and solutions.

Note: be sure to do more than just summarise what each article has to say about each topic; instead of just summarising, explain the various ways in which the ideas presented in each article could be made relevant to the challenges faced by a particular company.

This means that you need information about that company’s challenges in relation to customers, innovation, and the future. Obtaining that information may mean that you need to do some secondary research and reading in addition to your study of the Harvard Business Review journal articles provided.

A detailed assessment rubric is available. To help you understand how to approach this task, a partially completed exemplar will be provided.

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