Facebook Page Manager: Evidence Based Analysis- Tableau Report Writing Assignment

Internal Code: TV482

Tableau Report Writing Assignment:

Task: Using the given dataset, create visualizations and dashboards to help answer the following questions for a Facebook page manager looking to know how well their page performed for the month and looking for guidance of what to post next: Storytelling from the data, ease of use and the ability for the user to dig in further is what we’re looking for and not necessarily correct and specific answers. However, recommendations with supporting evidence are encouraged. This should take about an hour to complete. 1. How did each of the pages perform in May with respect to the number of followers gained? Are there specific factors that could have driven those gains? A. Potential factors may include the number of talking abouts, engagement with content through likes, comments and shares, more posts of a certain type etc. 2. During a given week are there best days or times to post content? 3. Reactions can tell us how our audience relate to our content on a qualitative basis. Which pieces of content were the most well received in terms of loves and which generated the angriest reactions?