Faculty of Business and Law Assignment

Assignment Task

Working individually, you are required to develop a portfolio analyzing current market trends, immersive technology disruptors, and changing business needs. You must choose an emerging technology and develop a concept to improve an identified existing business activity or challenge. You should assume the role of a consultant working for BTechConsultancy.

Early Career/World Class Professional Skills (PLOs):

Through this assignment, you are developing skills that are desirable to employers and improving your employability prospects. Specifically, by examining current market trends, opportunities and challenges, this will help equip you the skills to innovate and disrupt capitalising on potential presented by new emerging immersive technologies. You will examine opportunities and challenges, applying critical thinking to practical and theoretical problems, which you will effectively communicate using a range of media.

Part One

Your report should present a holistic overview of your chosen immersive technology. This should include a comprehensive analysis of the current landscape and market trends. You should critically discuss how these trends have impacted and/or changed business and consumer needs.

The report MUST include the following sections:

Introduction

Overview and definition of your chosen immersive technology

Market Analysis

Detailed analysis of the current landscape and market trends. Identification of drivers of adoption

Impact

Critical discussion of the impact/influence on changing business and consumer needs. Identify how your chosen immersive technology provides new opportunities to engage, interact and experience reality

Challenges

Discuss key challenges and barriers to use or implementation.

Clearly outline a specific real and current business challenge, to provide context to, and introduce part two of the assignment.

• Underpinned by academic literature (minimum of 15 academic references)
• Underpinned by relevant theory from the unit content 
• Include current statistics 

Your report must not exceed words (max.). Any words exceeding this will not be marked. You must provide a word count at the end of the report.

Part Two

Representing BTechConsultancy, you should develop a video pitch to showcase an immersive technology solution to overcome a real business challenge (identified in part one). Pretend you are pitching in attempt to win a contract to implement your immersive technology solution, and therefore competing against other consultants. With this in mind your pitch should be suitable for a potential organisation to make a decision to choose your immersive technology solution. Your solution must be novel and innovative. You should assume the organisation you are pitching to have a limited understanding of your chosen immersive technology.

Clearly and comprehensively articulate the business challenge (identified in part one, section 5 – ‘challenges’)

• Discuss the issues relating to the identified business challenge
• Explicitly describe your immersive technology solution 
• Describe how your solution will mitigate the identified business challenge 
• Explain how your solution will positively impact the organisation/s and outline the advantages 
• Identify challenges to adoption and implementation 

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