Family Firms and Other Types of SMEs - Marketing Assignment Help

Assignment Task:

Questions:
1. Choose either an existing SME/family business or “create/develop” an SME or family business
2. Refer to the differences between family firms and other types of SMEs
3. How the selected firm can engage with local communities to support them?
4. How can the selected firm seize, sense and transform opportunities in the business environment that it operates in?
5. How can the selected firm develop networks with MNEs? What are the necessary steps?
6. What entry mode and marketing strategies the selected firm should use to internationalise or further expand its operations?
7. How the selected firm can intellectually protect its products? What steps should be taken?  

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