FASH 1139: Fundamentals and Logistics - Nature of the Business Strategies - Management Assignment Help

Assignment Task:

Task:

While you are permitted a broad scope, please refrain from simply parroting the company or brand’s marketing and web pronouncements. Students should try to present a Behind The Scenes look at the Company or Brand. When writing your report or newsletter you should probably plan to address some or all of the items or issues described below:

1. Introduce the company/brand assigned to you and discuss the nature of the business strategies that the company/brand utilizes to promote, sell and distribute its most popular fashion and clothing products.

2. Provide an overview of the past, current and the projected future financial position of the brand/company.

3. RESEARCH and explain the nature of the supply chain for the apparel products associated with the company/brand. Describe the likely sources or suppliers (in which countries or continents are the manufacturing facilities located) for the brand’s most popular products.

4. Explain the concept of “total cost of ownership” with reference to the Brand’s purchase of goods from suppliers. Describe whether for the company/brand the total cost concept may be expanded to include considerations relating to (i) product quality; (ii) crisis or pandemic brand management; and (iii) ethical sourcing or environmental protection principles.

5. Describe the modes of transportation that you believe the company/brand most often uses to deliver its products from the supplier’s manufacturing factories to stores or distribution centers in Canada.

6. Provide your insights and analysis as to how Covid19 has affected the company/brand in 2020 and whether you believe the company/brand will change its demand forecasts for certain products or make any changes to transportation services, retail stores and/or its distribution centers to deal with the COVID-19 pandemic and/or other health and ethical sourcing initiatives.

7. Describe the opportunities and challenges presented to the Brand as a result of the management of its global supply chains as well as your predictions for the direction or paths the Brand will take over the next 3 - 5 years.

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