Fashion Buying with Marketing Assignment

Assignment Task

Overview

The unit OMNICHANNEL DISTRIBUTION analyses distribution and retail management theories and practices for fashion products and their relevance in the global fashion distribution environment. Students learn how to utilise problem solving and decision-making skills in developing and evaluating a range plan. They become familiar with offline and online point of sales, as well as different visual merchandising strategies for fashion and luxury goods.

Reasearch

• Primary and Secondary research for UK market (retail analysis and consumer behavior).

• Secondary research for the international market (retail analysis and consumer behavior).

• Highlight of key characteristics of the 2 different markets, in retail distribution and retail development.

• Breakdown of the point of sales in UK and in the international market of your choice.

• Details about the various retailer’s offer and demographics in both markets (secondary data info on the demographic of the customers and the location).

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