Fashion Industry is more in diversity - Research Proposal - Management Assignment Help

Assignment Task

Individual Poster Presentation and Individual Research Proposal Word Count: 2500

1. Critically review a range of approaches and methods relevant to research in the creative industries and be able to distinguish between inadequate and well-founded research project proposals

2. Understand and critically apply the key concepts involved in developing a coherent research proposal

3. Undertake a critical review of the literature and methods used in the chosen topic area prior to framing the research question

4. Formulate a set of clear and achievable research question and objectives

5. Critically compare alternative research techniques and evaluate their uses and limitations

6. Prepare a research proposal which reflects practical industry benefit and demonstrates an understanding of validity, reliability and generalisation of key findings.

Individual Research Proposal (2500 words)

Topic: Fashion Industry is more in diversity; has the promise still kept?

Aim: The research aim is to examine whether the global fashion industry using diversity in terms of fashion models selection.

Objectives

• To identify the importance of this concept of diversity and inclusivity in the fashion industry
• To examine the customer perception of the diversity in fashion.
• Analysing the answers from the questionnaire and survey considering the current fashion industry approach.
• To recommend to the fashion industry how to achieve more diversity in the future.

Research questions

1. What type of models will influence you whilst you plan to buy a fashion product?

2. What’s your opinion on Black and Asian models on a fashion runway?

3. Do you believe the fashion industry have diversity, If yes could you be more specific?

Abstract

The global fashion industry promotes diversity, inclusivity and sustainability. They used to utilize these three in their marketing campaign as well to play to the crowd. The use models from different background or ethnicity are to represent diversity, because they represent a wide range of people. In this situation it is necessary to analyse the fashion industry is in its right direction or not. This research paper will include questionnaire survey and interview to get customer insight. That will help the fashion Industry to do more in terms of Diversity part.

Nb primary research is based on the 5 fashion magazines and the latest 5 fashion shows Quantitative research methods the number of black models and other model participated still there is barrier among the diversity?

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