Fashion Marketing and Management Final Project

Assignment Task

The Integrated Final Project represents the pinnacle of our students’ learning experience at IFA Paris. It is designed to allow the usage of transferrable skills through mobilizing the knowledge acquired during your previous 2 years spent in your BFM/ BVM Program.

The Integrated Final Project spans the entire duration of the final year (Level 3). It is important to note that the third year is constructed around workshops instead of modules. In this respect there is no additional technical knowledge that will be acquired. Therefore the evaluation strategy will predominantly based on assessing critical thinking skills as well as ownership of marketing theoretical frameworks. For that purpose students will be enrolled in 7 different workshops that will feed into their final report structure.

Brief

The pitch presentation will be held at the end of the one week bootcamp period. During this presentation students will be required to “pitch” in front of all the lecturers in charge of the project. At the end of the pitch, lecturers will validate one project of brand extension and potentially provide students whose projects didn’t seem viable with additional feedback.

Deliverables

There is an allocated time of 60 seconds per slide/ brand extension option.

In such a short amount of time students will need to convince the jury of the viability of the proposed brand extensions.

Particular focus needs to be applied on:

1. Quick presentation of the brand chosen
2. Explanation on they “why” of the brand extension
3. Synthetic arguments explaining how the brand extension makes sense from a branding and market potential perspective

This Marketing has been solved by our PhD Experts at My Uni Paper.