FBL5030: STRATEGIC CHANGES AND FIRM PERFORMANCE - EDITH COWAN UNIVERSITY - Accounting Assignment Help

Accounting Assignment:

Noni B Limited is a national women’s apparel and accessories retail store based in Australia. It was established in 1977 in Sydney NSW as a family-based organisation and listed on the ASX in May 2000. Along with its professional advice and personalised customer service, Noni B prides itself on its style and fit, and the quality and value of its clothing. Noni B fashions cater for women in the over forty age bracket for a range of casual, career and evening wear apparel. Offering customers exclusive designer collections by Liz Jordan and its own Noni B Signature Collection; it is considered a competitor to the fashion labels offered in David Jones and Myer stores nationwide. Noni B currently employs over 1000 people through its recently released online shopping service, its head office in NSW and within its 219 retail outlets throughout the country. Questions; 1. Analyse the behaviour of any three significant items in the income statement for the period of six years. Discuss whether your organization’s performance relating to these items appears to be improving, deteriorating, or remaining stable over this period. Explain why you selected those items and what you recognize as the most relevant strategic reasons for the trend/s that you have recognized. Justify your answer. 2. Analyse the behaviour of any three significant items in the balance sheet for the period of six years. Discuss whether your organization’s performance relating to these items appears to be improving, deteriorating, or remaining stable over this period. Explain why you selected those items and what you recognize as the most relevant strategic reasons for the trend/s that you have recognized. Justify your answer. 3. Analyse cash flow statements of the last six years and explain any three major changes which have occurred in relation to investing, financing and/or operating activities of the business. Justify your answer. 4. Calculate two relevant ratios under the four chosen ratio categories (profitability, leverage, solvency, operational efficiency or market ratios) for the period of six years. Give conclusions for your ratio analyses based on the figures you have derived. 5. Identify any two items not included in (or derived from) the financial statements that you think would be important to someone considering whether the organization is performing well. Discuss your reasons for believing that these two items about the company would be important in making an investment decision.