Highlights
Learning Outcome Description
Knowledge and Understanding
LO1 Critically assess the importance of creativity and innovation within the business sectors and how it relates to broader operational and strategic issues within an entrepreneurial firm.
LO2 Critically examine the key elements and resource requirements of the business development process.
LO3 Write and present an informed and credible business plan for a start-up organisation.
LO4 Critically evaluate the issues and challenges associated with starting a new enterprise.
Assignment Brief:
You are an international businessperson thinking of developing a new concept in the Schengen area and wish to do an initial feasibility study to determine if this an idea worth pursuing or not. You are required to produce a comprehensive feasibility study for the project before deciding to set up the business. The study could be based on primary and secondary research data. The envisaged reader of the report is a potential business partner who is looking at the idea before considering joining the project.
The type of business you are researching MUST be agreed with the Module Leader. By 12 September 2019, you must produce a synopsis indicating what you are researching into, why, and how you intend to do it. You will then be given specific direction as to whether you may continue or whether you need to refine your plan.
THIS REPORT MUST BE COMPLETED BEFORE ANY COMMITMENT CAN BE UNDERTAKEN.
Once agreed, your task is; - to write a full project feasibility study along with a short specification of the product concept you are creating. The report will outline; -
• the main project description - idea/concept,
• outline the business case including the implementation milestones,
• the feasibility of the venture along with cost vs. benefit analysis,
• investment appraisal and payback period, risks and the NPV
• project proposal and product specification along with patent/legal draft
• Gantt chart or CPM or PERT or workflow timescale
Assignment Task:
Your feasibility study will be in the form of a project report.
Please take good care to follow the recommendations below:
All external material used in the work must be properly referenced strictly following the Harvard Referencing System style of referencing.
The suggested length is stated in the tasks. Please note that the longer work will not be penalised. However, please remember that a concise, clear, focused and professional style appropriate for business writing will gain credit.
Originality, creativity and depth of thinking will gain credit.
The work should read well and the flow of arguments must be logical and coherent.
Critical evaluation of the matters discussed and analysis present.
Ability to conduct in-depth research and choose the material that is relevant to the matters discussed. Reflect on the secondary data collected and consider the implications on and relevance to your chosen event.
High consistent quality in all parts of the assignment.
Knowledge of theoretical concepts and ability to apply these to your chosen event.
Good, clear, well-organised work following clear report structure. Write a logical strong conclusion in the end.
Remember that you are the author of this work. Provide your own opinion, arguments, critical reflections, evaluation and analysis throughout the work.
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