Feel free to Include Design Materials And Visual Aids With Marketing Plan, And Financial Forecasts - Management Assignment Help

Assignment Task

marketing plan, and financial forecasts.

This is a generic template for a business plan – should students choose to use this template for their group plan, they should adapt the plan to meet the needs of the assessment brief. Some sections/detail may not be necessary given the nature of the ‘entrepreneurial activity’ for this project. Remember the word count 1,500 word
 

Products and Services

This section should describe your product/service and why people will purchase it from you.

For each product/service you should:
Describe its most important features. What is distinctive and unique about it- what is your unique selling point?
Identify the problem(s) that your product/service solve(s). 

Mission Statement and Objectives

 Explain the value that your product/service delivers and to whom.
Outline your business objectives for a year ahead.

Market and Competitor Research

Remember that you need to provide as much evidence as possible in this section, which will form the basis for your subsequent marketing plan, and financial forecasts. This evidence should be based on secondary research, (e.g. information from specialist databases, industry reports, national and regional statistical services).

Information could include:

• Customer profile 
• Identification, description, and estimation of the potential market size for your product or service
• Identification, description, and estimation of the target market size;
• Any dynamic trends for your potential and target markets;
• The identification of your main competitors within your potential and target markets, and your advantages and weaknesses over them;
• Situational analysis: PESTLE and SWOT 

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