Fictional Sports Business - Ace Sports - Research Assignment Help

Assignment Task:

TASK I
INTRODUCTION
I give my fictional sports business a name for being "Ace Sports."  It is a sporting goods business with technically advanced sports equipment accompanied by clothing, apparel, and accessories and the aim is to improve performance and enhance sports and outdoor enjoyment.  With regard to offering a wide portfolio of sports and goods and maintaining a presence in all major markets, the business is balanced in every way.  The offer is in the form of apparel, footwear and accessories for sports such as tennis, badminton followed by golf, soccer baseball and then basketball, apine skiing, snowboarding and hiking, and diving. Ace sports sells its products directly to consumers through brand shops, factory outlets and e-commerce, as well as trade customers in sporting goods chains, niche distributors, mas  Ace Sports strategy emphasizes creativity in consumer-centered commodity production. Ace Sports aims at developing new and improved sporting products through on-going research and development that will appeal to customers and their business clients. Products are designed to improve the performance of athletes, help them achieve their goals and give them more enjoyment from their sport of choice.
Ace sports playing field in the development of lifestyles and fitness and wellness and in market activity.  The goal is to build people's passion for the sport.  The primary motive is to set and achieve goals that overcome cultural, business and technical limits, help people achieve their highest sporting ambitions and improve their health.
MISSION
To provide the best sports and fitness equipment, footwear and shoes in the world and professional athletes from the very first time participants.

TASK-II
Meaning of qualitative and quantitative data
The holistic approach better is known as qualitative research.  This refers to something learned.  It is defined as the unfolding model that considers the natural setting which enables the researcher to establish a level of detail from the high involvement in the actual experiences. This consists of case studies followed by grounded theory and then ethnography, content analysis, and phenomenology
Case study: this occurs when the researcher examines a program or event or process of one or more person    Creswell (2003) 
Ethnography: it is characterized as an intact cultural group in a natural setting over a long period of time to gather, primarily and observe Creswell (2003) 
Grounded theory study: It attempts in deriving a general or abstract theory of process or action or views of participants in the study.
A phenomenological study: understanding the experience from the point of view of the individual is important.  Moreover, it attempts to answer the questions raised about the encounter (Leedy & Ormrod, 2001, p. 157). 
Content analysis study: it applies to the identification of the preconditions of human communication content.
Quantitative research
The aim of quantitative research is to collect the data and therefore the information can be quantified and subjected to statistical treatment in order to classify the findings for research concerns. (Creswell, 2003)  It is composed of three forms, one being descriptive and the other being experimental and the third being causal-comparative.   (Leedy and Ormrod, 2001). 
Descriptive is a simple approach that explores the condition as it currently exists
Experimental research investigates the treatment of intervention in the study group and then tests the study results
Causal comparative research decides how independent variables affected by the dependent variable are calculated.  In addition, it examines the relationship of cause and effect among the variables.
Taking into account the above techniques, the researcher chooses the quantitative techniques because they provide answers to the questions of who, where, when, when and how.  Among the above approaches, descriptive is chosen because it allows the researcher the opportunity to have study variables, frame hypothesis, check it using statistical techniques to generalize findings for the sample. The researcher will figure out the answer to the research problem within a fair time and resources. 

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