Highlights
Question
You have recently been invited to interview for a management position at a listed company. For your interview with the Board you have been asked you to prepare a two part report:
i. The first part will analyse the past financial performance of the company based solely on public information available. Financial statements to be examined will include statement of financial position (balance sheet), income statement (profit and loss), and cash flow statement. The Chief Executive is expecting analysis of the last three years to be discussed. The Chief Executive always pays close attention to what competitors are doing and how the firm is performing in relation to the industry and other benchmarks. Therefore industry/peer comparative analysis should be included in your report. The analysis will consist of financial ratios, percentage change statements and any other relevant financial indicators. All calculations are to be presented in an appendix, and a summary table of ratios should be shown in main body of your report. It may help your answer if you identify the business model your chosen company is pursuing; for example, are they pursuing a premium pricing strategy, or a high volume and low cost strategy.
ii. The second part requires that after reviewing the past financial information and making a comparison with benchmarks you are expected to provide suggestions on how to improve the future financial performance of the firm.
Question
After your appointment to the company you discover that one of the finance related problems is the limited acceptance by management and employees of the budgeting process. This subsequently leads to budgets not being adhered to. The Chief Executive has asked you to try and address this problem by producing a report for management and employees that:
i. Discusses possible reasons why budgets can fail and are not accepted by managers/employees.
ii. Provides arguments of how you can overcome these problems and highlight the advantages of budgets.
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