Financial Performance - Financial Gearing - Report Writing - Finance Assignment Help

Assignment Task:

Assessment brief 010: a case study
After several rounds of interview, you are successfully appointed as the CFO of the Company. The Company has enjoyed considerable success in recent years and the board of directors have decided to adopt a growth strategy by making further investment in their current production line and acquiring an existing company in their industry. As the newly appointed CFO of the Company, you are tasked to evaluate the performance of the Company and prepare a report to the board of directors with evaluation of the potential investment opportunities.

The first investment under consideration is to make further investment in their current product, which needs initial investment between £40,000,000 and £50,000,000 and has a life of 10 years. The finance department appraised some other similar investments before using different investment appraisal techniques.

At the same time, the Company plans to acquire another company in the same industry in the near future. However, the board of directors require more information for the potential target. You are tasked with the responsibility of identifying a potential target company and preparing a report to the board of directors justifying the choice of a target company and potential implications from mergers and acquisitions.
 
Required:
Suppose you are successfully appointed as the CFO for ONE of the listed companies below.
• The Berkeley Group Holdings plc
• InterContinental Hotels Group
• Marks & Spencer Group plc
• GlaxoSmithKline
• Burberry Group PLC
• Aviva
 
As the newly appointed CFO of your chosen company, you are required to write a report to the senior management team - fully referenced, and address the following:
1. Evaluate financial performance: Choose FOUR categories from the list of five categories of financial ratios below and use ONE financial ratio from each category to assess the financial health of your chosen company using past 5-year financial information:
1. Profitability
2. Efficiency
3. Liquidity
4. Financial gearing
5. Investment

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