Highlights
Preamble
This assignment should be based on your current employer/business or a business with which you have had some recent exposure and with which you are familiar.
Your report should incorporate the following steps:
1. Identify the firm’s existing vision, and mission statement
2. Develop vision and mission statements for the organization, what you think it should be as, per knowledge developed in your study.
3. (a) Identify the organization’s external opportunities and threats.
(b) Develop PESTEL
4. Construct a Competitive Profile Matrix (CPM).
5. Construct an External Factor Evaluation (EFE) Matrix
6. Identify the organization’s internal strengths and weaknesses.
7. Construct an Internal Factor Evaluation (IFE) Matrix.
8. Recommend long-term objectives and specific strategies to achieve them. Compare your recommendations to actual strategies planned by the company.
9. Prepare :
Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix,
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