FITT Skills – International Market Entry Strategies

Assignment Task

The Project

To test your understanding of the knowledge and skills presented in the FITTskills International Market Entry Strategies course, you must create and submit an International Business Plan. It must take an existing or new product or service from the country of your choice into an international market that is new to the company. In other words, it should focus on one select business case. The company in question can be:

• A real business (to which you have an association or not)
• A business that does not yet exist, but which you propose to set up
• A fictitious business of your choice

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