Five Forces Analysis: Management- Case Study Analysis Assignment

Internal Code: MAS1824

Case Study Analysis Assignment:

Task: This reading should include research into similar devices, the Apple and Microsoft corporations and input peripheral device manufacturers.The Bundoora Instance of MGT5STR and the City Instance of MGT5STR will be undertaking the same case study, but the tests will have DIFFERENT QUESTIONS drawn from the areas in BOLD PRINT below. All students will be asked to demonstrate advanced knowledge of strategy inclusive of the following areas: 1. Five Forces Analysis 2. Business Level Strategies 3. Four Criteria of Sustainable Competitive Advantage 4. Corporate Level Strategy – Acquisition Thesource information below is for guidance only and students seeking a pass in this test must NOT limit their responses to these sources.: http://gizmodo.com/this-vintage-typewriter-is-actually-a-keyboard-for-your-1599446847 http://www.wired.com/2015/09/qwerkywriter-keyboard-turns-tablets-into- typewriters/ http://www.pcmag.com/article2/0,2817,2495802,00.asp http://gizmodo.com/this-vintage-typewriter-is-actually-a-keyboard-for-your-1599446847 Case Study: 35 YEARS AFTER the birth of the laptop computer, and 25 years after Wi-Fi, a tablet keyboard has been built exclusively for the book writer and author market. The tablet industry is still going strong, but it has become very clear that some people really want keyboards to go with their tablets. Built-in touch screen keyboards simply aren’t enough for writing anything longer than short text, and they take up valuable screen space. The thin screen-protector-like keyboards that Microsoft and Apple make are great for portability, but they don’t offer the tactile feel that desktop keyboards do. Qwerky Industries have created the QwerkyWriter, a tablet keyboard that mimics the look and feel of a typewriter. QwerkyWriter offers a tactile, semi-portable, input device that looks like an old-fashion typewriter. According to the creators of the QwerkyWriter, the focus is creating the best possible writing experience for authors. Even though the QwerkyWriter looks old fashioned, there is modern technology inside the device. The keyboard pairs with devices via Bluetooth. It has a dock that fits most tablets, and it can be paired with smartphones or even desktop computers. Additionally, the large return bar on the left-hand side of the keyboard is fully functional as an additional enter key, and can be programmed to enter up to five characters. The Qwerkywriter started as a Kickstarter campaign, and rapidly met its goal of $90,000. The retail price of the device is USD329. Qwerky Industries is considering producing the QwerkyWriter in Thailand, China, or India. Qwerky Industries wants to sell the device into Europe, Oceania, and the United States where the greatest density of disposable income and high educational standards intersect.