Flashiwa is an Audiovisual Production Company Located in Madrid - Management Assignment Help

Assignment Task:

Task:

FINAL PROJECT
Community Manager
Final Project Guidelines

• Please use this format to submit your final work. The paper must follow all the guidelines as instructed in order to obtain full credit.
• Remember that our team of tutors is available for any questions regarding your final work. You must present the final version of your work as no previous corrections will be carried out. To submit the final project, students must use the template below, with their answers written after each statement.
• Please present your final paper according to these requirements:
• Arial 12 Font.
• Margin: 2,5.
• Line spacing: 1,5.
• All fields on the cover page must be completed.
• The document needs to be properly paged.
• Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed. If this occurs for the second time, you will not be permitted to obtain your degree.
• Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again.
• When writing your final project please use Microsoft Office (DOCX).
• The project should not exceed more than 18 pages, excluding the cover page, bibliography and the appendix.
• Evaluation Guidelines
• The final work will be evaluated based on the following criteria:
• Acquired knowledge (25%): the knowledge acquired throughout the course of the subject will be evaluated through the analysis of the theoretical data shown in the project presented by the student.
• Development of the Subject (25 %): the interpretation of the thesis subject by the student and its development will be evaluated in a coherent and analytical manner.
• Final result (25%): the final evaluation is based on coherent solutions applied to solve objectives set out in the paper. The presentation must be conclusive and formatting must meet established parameters.
• Additional information and bibliography (25%): additional information regarding the research and subject matter will be evaluated and taken into consideration as a bonus. This consists of: bibliography, visual graphics, charts, independent studies carried out by the student, external academic sources, articles of opinion, etc. All sources, both printed and online, must be referenced according to the APA regulations.
• BACKGROUND
• Flashiwa is an audiovisual production company located in Madrid, created in 2005 and formed by a team of young professionals and entrepreneurs.
• The production company is dedicated to making corporate videos, advertising for digital media and recording events. It stands out for the creation of original pieces, fresh and at very competitive prices.
• Aware of the importance of Social Networks for its brand image and to attract new customers, Flashiwa has decided to bet on the figure of a new Social Media Manager, as well as a Community Manager.
• FORMULATE
• It details the work to be done both by the Social Media Manager and by the Community Manager to manage, build and moderate the community of followers of the company.
• Remember to keep in mind:
• Knowledge of the sector
• Objectives
• Social networks
• Strategies and tools
• Contents
• Post a contest on Facebook for Flashiwa. You should detail the steps to follow, the type of interaction you are looking for with your audience and the prize that will be offered to the participants.
• Choose a blog, an Instagram account and a Twitter profile that you find interesting (they can be 3 of the same brand or a different profile for each platform). Observe their movements for 7 consecutive days and as a daily follow-up on each one of them.
• What happens?
• What does it transmit?
• Do they detach personality?
• Do you find them interesting?
• Reflect and write about the three platforms and their capacity to create.
• Investigate a company that is characterised by the use of the figure of the Community Manager, keeping its followers active, generating content ... Explain the case and analyse its peculiarities.

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