Highlights
You have a choice of two (2) options for the Assessment
Option 1: Write a persuasive essay (2,000-2,500 words) for a product or service in either a Agricultural, Manufacturing or Service industry and explain why you have selected this industry for your small business start-up. Explaining your understanding of the Entrepreneurship and SME Development concepts and processes and the business environment in PNG. In your essay, make reference to current legislation, regulatory requirements of the business, strategic planning, marketing, challenges, opportunities and future prospects for entrepreneurs in PNG and the Asia-Pacific region.
The Essay must have the following structure:
? Topic/Title
? Table of Contents
? Main Body, with all your business start-up (entrepreneurial) and small business management concepts and processes as applied.
? Recommendations
? Conclusions
? References
? Appendices
Assessment Criteria:
Essay:
1. Minimum of 10 separate academic references.
2. Appropriate use of grammar and punctuation (proof reading by a third party).
3. Persuasive writing style.
4. Font type, calibri 12
5. Align sentences and use APA style referencing
Option 2: Write a business plan for a prospective business you think has potential in the PNG market. Using the Business Plan structure address all sections in your plan.
Business Plan:
1. Addressed every section mentioned
2. Clear Business description demonstrating what is your product or service
3. Demonstrated understanding of industry and product
4. Target Market identified and analysed
5. Competitive advantage stated clearly.
6. Demonstrate Human Resources needed for business
7. Complete financial Projections
8. Expected rate of return with appropriate timeline.
9. Appearance of the document must be professional
10. Executive summary must be persuasive and attractive to potential investors.
11. Appropriate use of grammar and punctuation (proof reading by a third
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