FNCE 629: Global Financial Institution Management - Expert Insights & Strategies

Assignment Task

Bank management simulation game
Objective:
The goal of the Cesim Bank simulation game is to facilitate understanding of a bank's front/back-office operations and their interaction in a competitive environment and help cultivate holistic and fact-based management culture, develop analytical skills, and create awareness about the current banking operating environment.

Participant tasks:
The task for participating teams is to manage a bank with several front/back-office operations in a single geographical market. As a bank manager, teams will be responsible for consumer and business clients, lending and borrowing, front office and back office, and customers with deposits, mortgages and other credit products and investments. They'll have the personnel to manage, IT systems to maintain and develop, risk metrics to keep in check, regulators to report to, and capital markets to raise financing from, provided that they are pleased with how the bank is managed. All teams start from the same position, with similar market shares and profits. Equally, teams will face the same market conditions during the simulation. Teams compete against each other in their own market, not against a computer. The decisions of each team influence the other teams' results and the market development overall.

Decision-making areas: -
- Retail banking: mortgage and consumer loans, demand and fixed-term deposits, service fees
- SME banking: deposits, lending terms, competitive positioning
- Corporate banking: advisory services
- Investment services: three customer segments, marketing communications, portfolio management, securities brokerage
- Investment products: investment funds, partnerships, structured products
- Personnel: number of personnel, compensation policies, training, HR development
- Systems: maintenance, development of products, services and processes
- Risk management: internal policies, external reporting, interest rate risk
- Treasury: credit and equity markets, solvency regulation, central bank, minimum reserves, treasury investments.

Winning criterion:
The main objective for the teams is to deliver sustainable, profitable growth. Typically this is measured by cumulative total return to the shareholders, which combines share price development and dividends paid to show the total return to the shareholders.

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