FNDB023: Marketing Mix Elements And Its Importance - Marketing Assignment Help

ASSIGNMENT TASK:

TASK:

Section 1: What is the marketing mix, and why is it so important to both marketers? (500 words)
 

h. Describe the marketing mix and its importance.
i. A minimum of 2 academic references is required:
i. Describe what the marketing mix is according to each of the references that you cite – compare them. References can be from textbook, other books that you found from the library or academic articles.
 

ii. Please use HARVARD style referencing in this section. Please refer to this:
https://moodle.deakincollege.edu.au/pluginfile.php/267050/mod_resource/content/0/Deakin- guide-to-Harvard.pdf
 

iii. Then conclude with your own words, what the marketing mix is.

j. Please reflect and explain your points
 

Section 2: What are the marketing mix elements (Product, Price, Promotion, and Place)? Describe and explain each marketing mix element. (500 words)
 

k. Use references here to describe and each marketing mix element.
l. A minimum of 2 academic references is required:
i. Describe what each marketing mix element is according to each of the references that you cite – compare them. References can be from textbook, other books that you found from the library or academic articles.
 

ii. Please use HARVARD style referencing in this section. Please refer to this:

https://moodle.deakincollege.edu.au/pluginfile.php/267050/mod_resource/content/0/Deakin- guide-to-Harvard.pdf
 

iii. Then conclude with your own words, the contribution made by each element.

m. Please reflect and explain your points

Section 3: You will be given a national/international company that competes with your local business (from assignment 1) and discuss how they use the marketing mix to satisfy their customers. (500 words)
 

n. Assignment 2 groups will be allocated and formed from the businesses in the assignment 1. For example, the students who looked at a Pizza Bar in assignment 1 will form a group to complete their assignment 2 topic, which is Dominos.
 

i. Pizza Bar Assignment 2 Dominos
ii. Fruit and Vegetable Shop Assignment 2

Colonial Fresh

iii. Café (Coffee Shop) Assignment 2 Starbucks or McCafé

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