Highlights
Objective:
Record a message to your colleagues that will persuade them to change their behavior, to adopt a professional demeanour, and to get back to focusing on the business needs. Create and deliver this message through the skillful application of one or more of the influencing principles identified and explored during classes 1, 2, 3 and 5 of Leadership II.
Background:
You have been in your role for about a year. The company is a car manufacturer, it is a very well-known brand, and it has a good reputation and history. Your family was proud when you got this job, and they tell their friends that you work at this company. Further, you really like the job. You are a member of the local market headquarters, a team of about 20 people who represent the family of brands and who work with the network of dealerships across the region. Your manager is a good person with whom you get on well. The other people in your immediate team of three are not bad either, and even the larger department is mostly made up of decent people. Some of them are very different from you, and perhaps you wouldn’t choose to go on holiday with them, but you can all work together effectively for the good of the company.
However, things have changed in the past weeks. There have been rumors that a few people at the very top of the company have been involved in some highly unethical, perhaps even illegal behavior. Stories are starting to appear in the media that some of your company’s vehicles originally positioned as ground-breaking low-emissions cars are not truly as low-emission as your company has been claiming. Moreover, these stories are suggesting that there has been a deliberate and conscious cover-up, and that very senior figures are the ones to blame.
This has affected the attitude and behavior of people in your office. It is tempting to spend each day speculating and gossiping. Jokes and memes about your company are circulating, and even members of your office are spending time sharing them. Business partners and dealers are asking questions, and no one knows what to say so they are speaking off the top of their heads. People in the team are experiencing a range of emotions from bemused, to worried, to disengaged. All in all, the level of professionalism has decreased dramatically.
Your manager seems to be really struggling. You are not sure why, possibly he/she has health or personal issues taking their toll at the same time. Whatever the cause, they do not seem to be on top of things. Further, you know that your manager is under a lot of business pressure too because the local market has responded negatively to media reports. Your manager, who would generally rally people and give them direction, appears uncharacteristically distracted and overwhelmed. But the behavior in this department has to change so people get back to the business and also display professional standards when interacting with their external business partners. Whatever has happened at the top level of the company occurred in another country, and has nothing to do with your office.
Your task:
Your task is to change the behavioral standards of the 20 people in your department. Your mission is to persuade them to stop contributing to the problem by spreading rumors, gossip and speculation, and instead adopt a professional demeanor and get back to giving their best to addressing the business needs. No, you are not the manager, but you need to step up and support your manager at this moment. You will need to influence the people in your department who are your co-workers and peers.
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