Food Product — Product Development Report Writing - Management Assignment Help

Assignment Task:

Task:

Food Product — Product Development 2:0 
ASSESSMENT NUMBER: 2 ASSIGNMENT TYPE: RESEARCH PROJECT WEIGHTING: 20% WORD COUNT: 500 WORDS 
ASSESSMENT DETAILS AND INSTRUCTIONS Research the development of a new food or beverage product of your choice. 
Draft an overview of the outcomes of the research project based on the concepts and principles covered in the unit until Session 4 (inclusive) and using the following questions as a guide for structuring your overview: 

1. What is the product? Briefly include history and how it fits into the market in the modern context as well as what type of new product it is, i.e., line extension, innovative, creative etc. 2. What type of consumer is it targeting? 3. How does the product fit in with Global, National and Local food trends? 4. How is the product marketed and positioned? 5. What are the findings from sensory and/or consumer evaluation activities (known and/or conducted by you)? 6. What is the type of packaging used including its function, consumer appeal and brand signalling and health claims (including justification and legal aspects) used? 
You must use at least four (4) in-text references. 
You must submit your assessment through Turnitin in your Engage class. 

DOCUMENT STRUCTURE Each of the following (if applicable) should start on a separate page: 
• LCBA title page (mandatory)

• main text

• references

• appendices, labeled (A, B, C, ... or 1, 2, 3, ...) 

DOCUMENT LAYOUT

• A4 paper size

• normal margins

• page numbers in bottom-left of each page, except for the title page • page numbering of the form:

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