Ford Motor Company - New Strategies For International - Growth Range of Options in Business And Corporate Strategies - Strategic Management Assessment Answer

Internal Code: E_AI_DIDG_BFI

Strategic Management Assessment Answer

TASK: Your Task: Read the case study of “Ford Motor Company: New Strategies for International Growth” and answer the questions below - QUESTION 1: a. Develop a range of options in business and corporate strategies for Ford Motor Company and suggest the most feasible business and corporate strategies based on Ford’s organisational capabilities. b. Identify at least two more potentially attractive businesses/industries besides the mobility industry in which Ford Motor Company may want to pursue corporate strategies. Develop a list of industry-attractiveness measures, each of which, may have a different importance weighting and calculate weighted industry-attractiveness scores in which, Ford Motor The company could diversify. QUESTION 2: a. Evaluate the current organisation structure, financial performance, people resources, and technical competence of Ford Motor Company to support the business and corporate strategy. b. Conduct a competitive strength assessment of Ford Motor Company’s resources and capabilities required to support Ford’s corporate strategy. Developing a list of Competitive-strength measures, each of which, may have a different importance weighting and calculate weighted competitive strength scores to ascertain the strength of Ford Motor Company in each of the three industries assessed above (in question one). QUESTION 3: a. Critically reflect on Ford’s strategy redesign by assessing its Horizontal Diversification Strategies into - Smart Mobility in new international markets and segments. Evaluate whether the diversification strategy would pass the attractiveness test, cost of entry test and the better-off test. b. What specific strategy recommendations would you make to Ford’s management regarding its Dynamic Shuttle program? Should the company consider a greenfield development, a strategic partnership or alliance, or acquire an existing mobility provider? Are there other potential strategic options that should be under consideration? Please justify your recommendations by outlining the advantages and disadvantages of each option.

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