Formulate Marketing Strategies for a Service Firm - Economics Assignment Help

Assignment Task:

PURPOSE

The purpose of this assignment is to develop learners’ ability to formulate marketing strategies for a service firm.

REQUIREMENT

Choose a service firm which you are familiar with. Analyse the existing marketing strategies (traditional marketing mix, advanced marketing mix elements for services or service triangle) used by the chosen service firm in Malaysia. Based on your analysis, recommend the appropriate marketing strategies that you would use to increase its market share in Malaysia.

TUJUAN

Tujuan tugasan ini adalah untuk membina keupayaan pelajar untuk merangka strategi- strategi pemasaran bagi firma perkhidmatan.

KEPERLUAN

Pilih sebuah firma perkhidmatan yang anda sudah biasa. Analisiskan strategi-strategi pemasaran (campuran pemasaran tradisional, elemen-elemen lanjutan untuk campuran pemasaran bagi perkhidmatan atau perkhidmatan segitiga) yang digunakan oleh firma perkhidmatan yang dipilih di Malaysia. Berdasarkan analisis anda, cadangkan strategi- strategi pemasaran yang sesuai yang akan anda gunakan untuk meningkatkan bahagian pasarannya di Malaysia.

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