Highlights
Part 1:
You are required to:
•use an appropriate presentation and format for your assignment
•demonstrate independent research and analysis
•demonstrate appropriate use of relevant references
•include a reference list at the end of your assignment following the recommended referencing style
•follow the suggested assignment word limit.
Part 2: Developing a business case
Your task is to select one (1) of the remaining Commitments in the plan to use for this assessment. You must then use the information in the case study, and your own additional research where needed, to prepare a business case by filling in the template provided here.
1.The first step is to choose the Strategic Commitment you will develop into a business case and rewrite this as a SMART objective. You should look at the business case and dashboards to help you identify the metrics you will use.
The Commitments you may choose from are:
Commitment 2: Implement a new fee model for initial and ongoing clients to improve profitability.
Commitment 3: Increase referrals and revenue to the business by building the mortgage business and strengthening the accounting referral relationships.
Commitment 4: Transition the business from the current structure to enable John to retire without losing clients from the business.
Commitment 5: Implement a social media marketing strategy to build the new mortgage business to bring in new clients, and to inform existing clients of the new offers.
2.You will then develop the proposed strategy and consider alternatives that you reject in favor of your strategy.
3.You should then consider the implementation steps and detail the plan for implementing the strategy with reference to the case study.
4.Finally, provide financial analysis, explaining all your assumptions. This financial analysis must be consistent with the information provided in the case study and sample strategic business plan. You may assume that any figures in the profit and loss in Table 7 represent the ‘likely’ situation. You might need to investigate beyond the information presented in the case study, and you may have to use the information presented in the case study to calculate values such as the director’s hourly rate based on his annual salary.
Section 1 – Objectives and project owner
Objective:
Based on the Strategic Commitment you have chosen, rewrite this as a SMART objective.
Project owner:
Identify the project owner for your chosen Strategic Commitment.
Section 2: Proposed strategy and alternate strategies
Detail the strategy you will use to reach this objective, and provide a rationale for why you are adopting this, how it will work, and why you rejected the other options you considered.
You are required to identify three (3) other options to fulfil each objective and explain why they were rejected.
Suggested word limit: up to 650 words.
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