Frontier Touring Case Study - Accounting and Finance Assignment Help

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Frontier Touring is one of the most respected, long standing, and proactive concert promoters in Australasia. Formed in 1979, Frontier has had a fundamental role in entertaining Australians and New Zealanders across three decades. This event management organisation that organises hundreds of concert projects in Australia is headed by Michael Gudinski. Frontier Touring has developed into one of the most highly respected touring companies in the Southern Hemisphere and continues to produce some of the most memorable tours to ever visit "down under". Since forming, Frontier

Touring has toured some of the worlds most established and up and coming artists. Many of the most successful tours were the result of years of planning and the gradual (or sometimes meteoric)
increase in venue size from tour to tour over the span of an artist's career. 1989 saw a major coup for Frontier Touring with the Frank Sinatra, Sammy Davis Jr. and Liza Minnelli Ultimate Event shows in Sydney and Melbourne. The shows, which were overwhelmingly well received in Australia, sadly proved to be Sammy Davis Jr.'s last trip down under, with the performer passing away the following year. Frontier Touring continued to raise the bar on tours to Australasia presenting the biggest concerts in the history of Australian rock music with the Guns N' Roses tour at Eastern Creek, Sydney (71,000) and Calder Park, Melbourne (66,000) in 1993. These events have been hailed as the best run, organised and most trouble-free concerts ever.

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