FU001866 - Business and Marketing Objectives - Economics Assignment Help

Assignment Task

Introduction

In order for fashion organisations to achieve their business and marketing objectives, they must understand the buying behaviour of consumers. This unit will introduce you to theoretical concepts of consumer behaviour, investigating how cultural, social, personal and psychological factors affect buyer behaviour. You will have the opportunity to develop your practical research skills by conducting a research project exploring an aspect of consumer behaviour. Specifically you will learn how to interrogate secondary sources, how to select and design a range of primary research methods, and how to analyse research findings to uncover consumer insights pertinent to managerial decision-making.

This research report will test your knowledge and understanding of the theoretical concepts and models of consumer behaviour and your application of qualitative and quantitative research methods learned during the unit delivery and in the learning material provided. For your report, you must follow the structure and indicative content as outlined below:

1. Introduction Frame the relevance of the given research topic and set the scene.

2. Literature review Write a brief literature review based on your secondary research of the topic.

3. Research design Present your design of primary research (both qualitative and quantitative) to study the given topic and steps taken in carrying out the research

4. Findings and analysis  Present and analyse the findings from your primary research

3. Conclusion  Write a short summary of your research and highlight key findings.

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