Functional Areas of Management - Strategic Management Assessment Answer

Strategic Management Task

Make and state any reasonable assumptions. Use academic models to support your analysis.

A. Drawing on the functional areas of management (HRM, Marketing and Finance) and using the quantitative and qualitative data provided in the case study, conduct an internal analysis on the company. Justify your response.

B. Using relevant models, critically discuss the impact of external forces on the company. Critically evaluate the structure of its industry and discuss the implications for the company

C. As a change consultant, what interventions would you have implemented within Unilever to mitigate the impact of economic factors? 

D. Consider a scenario in which you were called upon to participate as a change agent in a strategic change management programme. Critically reflect upon your experience in overcoming blockers and capitalising on facilitators of change. To what extent do you agree that reflective learning is in itself a means of enhancing one’s leadership ability in the context of change management? Justify your analysis by using theory. 

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