Highlights
Learning Outcomes
Upon completion of this unit, students should be able to:
a. Evaluate and apply the fundamental concepts of the change process.
b. Appraise corporate culture within tourism and hospitality organizations.
c. Assess the major sources of change and their impact.
d. Investigate, evaluate and apply change management strategies to specific cases.
e. Demonstrate applied knowledge of change in relation to a given organization.
f. Evaluate and discuss current ODC literature.
Assessment 1- Case Study
Globalization, advances in technology, consumer taste and awareness, and many other factors affect organizations all around the world. In the hospitality sector, in particular, the triggers for change are various. New hotels join the industry with innovative features such as Hanna Hotel in Japan that is fully staffed with robots. Big brands acquire smaller brands and many organizations apply the more environmentally friendly practice. Keeping this in mind, theories and practices of change
management helps us understand forces that are impacting the world and potential ways to deal with them.
In this assessment, you are required to choose an organization in the hospitality sector (travel agency, airliner, hotel, etc.), analyze the current environmental factors (internal and external) that might trigger a (some) change(s). Throughout this analysis, you need to apply theories of Organisational Development and Change Management (ODC) to better lead a successful change and to propose recommendations for the change. These theories include a mix of organizational science and
behavioral knowledge. The purpose of this assignment is for you to reflect on how you can understand change management theories and research and effectively apply that understanding to improve change management in practice.
1.0 Introduction-
1.1. Introduction and background to the company, brief introduction to the internal and external environment and the proposed change
1.2. Aims and scope of the study
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