Fundamental Part of Marketing Management - Marketing Assignment Help

Assignment Task :

“Marketing planning is one of the most important skills that a marketing professional needs to master. It forms a fundamental part of marketing management and acts as the logical first step to any marketing programme. It is thus crucial that you are able to weave together all the various marketing elements that you learn in this course into a holistic and strategic whole”. As marketing students, you are required to develop a marketing plan that is based on either the concept of green marketing or social marketing. Your marketing plan will be used to start a business on campus based on the concepts of green marketing or social marketing.  

Your marketing plan should include the following topics:

Start a business that is based on campus that is either making use of :

1.Green marketing

2.Social marketing 

The literature review: As a group you must decide between Green marketing or social marketing. You need to consult at least 6-10 academic journal articles that are related to either green marketing or social marketing. Minimum of five textbooks must be consulted. It should be clear to the reader what this concept is all about. This section should be at least 4-6 pages.

• 1. Business overview (4-6 pages)

• Explaining your products/services

• The problem you intend solving on campus

• Profiling your target audience 

• Competitive advantage green marketing or social marketing of the business

2. Marketing Strategy: Segmentation & Targeting (2 pages)

• Divide the market into segments

• Choose segments to target

• Discuss in detail the consumer decision making process related to the product/service that you are offering.

• Highlight at least four social factors influencing consumers buying your product/service.

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