Highlights
· Introduction: Brief overview of your chosen organisation and your chosen SDG, and a brief overview of why this SDG is most likely of strategic relevance to your chosen company – the latter doubles up as your problem statement. A set of objectives OR research questions (no more than 3) for your project, which must clearly explain what you aim to achieve with this project.
· Literature review. A short, preliminary literature review that demonstrates your ability to critically review academic literature and theory relevant to your project.
· Methodology. A clear presentation of what you will do to complete your project. This should include an overview of the nature of the professional industry information you plan to use, clear presentation of publicly available secondary data (if applicable), and an indication of the types of strategic analyses you will complete. You need to explain not only what material you plan to use, but also how you choose and obtain this material (this is similar to ‘data collection’ you learnt about in BUSN20016) and how you make sense of it (this is similar to ‘data analysis’ you learnt about in BUSN20016). Remember that you are NOT allowed to use primary data collection mechanisms.
· Gantt Chart. A detailed Gantt chart that outlines your tasks for successful completion of this project before the end of term.
· Reference list. All academic AND industry/professional sources, which you have used in the text of your project proposal, need to be referenced correctly in the text AND within a reference list at the end of your proposal. You are required to use a MINIMUM of 8 suitable peer-reviewed scholarly journal articles.
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