GEN345: The Basics of Business Venture with Elon Musk - Management Assignment Help

Assignment Task:

Task:

PREMISE:

You have formed a new start-up venture with Elon Musk being your angel investor. As a futurist he sees value in your company which, you have named “Z World (Pty) Ltd”. Imagine that Z World offers either a product or a service (the nature of this is inconsequential to our assessment task!) and, that your company is focused to generational marketing with Generation Z being your primary target market. Your ambition is to build a brand around Z World and its offering and within the next 5 – 10 years, use the investment from Elon Musk to list Z World on the JSE in an initial public offering (IPO). Using this backdrop and the information you have learned thus far in GEN345, answer the following questions.

Jy het 'n nuwe onderneming gestig met Elon Musk as jou engelbelegger. As 'n futuris sien hy waarde in jou maatskappy wat jy "Z World (Pty) Ltd" genoem het. Stel jou voor dat Z World 'n produk of 'n diens aanbied (die aard hiervan is nie belangrik vir ons assesseringstaak nie!) en dat jou onderneming gefokus is op generasiebemarking, met Generation Z as jou primêre teikenmark. Jy streef daarna om 'n handelsmerk rondom Z World en sy aanbod te bou en gebruik die belegging van Elon Musk om binne die volgende 5-10 jaar Z World op die JSE te noteer in 'n aanvanklike beurs (IPO). Beantwoord die volgende vrae op grond van hierdie agtergrond en die inligting wat jy tot dusver in GEN345 geleer het.

[20 marks]

(a) Design a logo/image that embodies the brand concept you have in your mind for? Z World and its target market. Note that while you may be creative (for those of you that are inclined), you may also use digital means to generate this logo/image (e.g. MS PowerPoint). Accompanying your logo must be a short statement espousing the “brand values” of Z World.

Ontwerp 'n logo / beeld wat die handelsmerkkonsep wat jy in gedagte het vir Z World en sy teikenmark, saamvat. Let daarop dat, hoewel jy kreatief kan wees (vir diegene wat so aangelê is), jy ook digitale middele kan gebruik om hierdie logo / beeld te skep (bv. MS PowerPoint). Jou logo moet vergesel word van 'n kort verklaring wat die "handelswaardes" van Z World voorstel. [5 marks]

(b) Assume that 5-years into your operations, a new market competitor has emerged – that is very similar to Z World. While they have not infringed on your trademarked brand, your market research (in the form of consumer focus groups) have revealed that your consumer base is quickly becoming confused between your brand and the offering of the new competitor. What exactly is happening in the context of your competitor entering the market and, describe in detail at least 2 strategies you could employ to address this emergent problem to your business.

[10 marks]

(c) It is 2030, 10 years after the COVID-19 pandemic. As a matured consumer market, Generation Z and their buying behaviours dictate that they are heavily spending in the Naturopathy therapies market. Consequently, you have developed a new product offering called ZOINK™ which, is a is a dual-purpose premium portable vaporizer that can be used with both dry herb material or herbal concentrates. However, your head of market research believes that the product has a broader target market.

Describe a marketing strategy that will speak to Generation X and the Milennial Generation, that could be used to gain market traction for ZOINK™. NOTE: you are being asked to define a trans-generational marketing strategy for a single product offering.

Dit is 2030, tien jaar na die COVID-19-pandemie. As 'n volwasse verbruikersmark, bepaal Generation Z en hul koopgedrag dat hulle baie spandeer in die Naturopatie-terapie-mark. Daarom het jy 'n nuwe produkaanbod ontwikkel, genaamd ZOINK™, wat 'n dubbele doeleindige draagbare verdamper is wat gebruik kan word met droë kruiemateriaal of kruie-konsentrate. Jou hoof van marknavorsing glo egter dat die produk 'n breër teikenmark het. Beskryf 'n bemarkingstrategie wat sal spreek tot Generation X en die Milennial Generation, wat gebruik kan word om ZOINK™ op die mark te kry. OPMERKING: jy word gevra om 'n trans-generasie bemarkingstrategie vir 'n enkele produkaanbieding te definieer.

The above Management  Assignment has been solved by our  Management Assignment  Experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire considered worthy of the highest distinction.